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Privacy Policy

At Acorn we are committed to protecting personal information. In this Privacy Notice (“Notice”), Acorn Labs, Inc. and its affiliated entities (“Acorn”, “we,” or “us”) set out how we, as data controller, may collect, create, share and use personal information relating to identifiable individuals (“Personal Data”) and provide you with information regarding your Personal Data rights and choices.

If you, or the company you represent, have entered into the Acorn Obot.ai SaaS Agreement (https://obot.ai/terms-of-service), or a negotiated a custom agreement, to use the Software-as-a-Service platform located at https://obot.ai (the “Services”), this Notice is made part of, and integrated into, that document (each an “Acorn Obot.ai SaaS Agreement”). By continuing to use our Sites or the Services, you agree to this Privacy Notice. Capitalized terms not defined herein have the meaning set for in Acorn Obot.ai SaaS Agreement.

  1. SCOPE OF THIS NOTICEThis Notice describes Acorn’s privacy practices for Personal Data collected by Acorn websites (acorn.io and obot.ai , including any and all of subdomains, together the “Site(s)”) and the Services, as well as other activities where you may share personal data with Acorn.Please read this Notice in full. By using our Sites, using the Services, or participating in other activities with Acorn described below, you consent to the collection, creation, sharing and use of information as described in this Notice, where consent is required by relevant law.Unless specifically identified, references to Services will include both the operation of Sites as well as the Services.Acorn may also operate a public forum on certain Acorn social media pages and on our websites (“Forums”). The purpose of Forums is to discuss our products and Services. Please note that any Personal Data you choose to post in a Forum may be read or used by other visitors (for example, to send you unsolicited messages). Acorn Forum users should not upload sensitive or confidential content on this public forum.As a convenience to visitors to our Sites, we may also provide links to other websites that are not governed by this Notice. These linked websites are not under the control of Acorn and we are not responsible for the content on such websites or the protection/privacy of any information which you provide while visiting such websites.
  2. PERSONAL DATA WE MAY COLLECTThe Personal Data Acorn may collect about you will depend on your interaction/relationship with us. It may include:
    • account information you give us about yourself, such as contact information;
    • number if you browse our Sites, information systems data relating to your interaction with our Sites, such as location (e.g., IP address), cookie related information (see section 6 below), usage (e.g., mouse clicks, page visits, feature usage, view time, downloads) and other information, such as language preference;
    • location information we collect which is automatically generated when devices, products and services interact with cell towers and Wi- Fi routers. Location can also be generated by Bluetooth services, network devices and other tech, including GPS satellites;
    • if you complete a webform on our Sites (e.g., to submit a request, lead, or review), attend an Acorn event (online or in-person), or otherwise send this data to Acorn (e.g., by email, telephone, exchange of business cards), identifying/contact information such as your name, job title, work email, organization/employer name, work telephone, and location information such as work address;
    • content you provide through our products. As part of the Services, we collect and store the content you post, send, receive, and share through the Services. This includes any data you enter in any “free text” box on our product, as well as files and links you upload to the Services. Examples of the content we collect and store include applications you create in the Services, descriptions of application-related commands, links to access applications, links to privacy policies for applications, or any other information you provide;
    • if you purchase Acorn products or Services, financial or billing data, such as name, address, credit card number or bank account information;
    • if you attend an Acorn event (in-person or online) or our offices, your attendance details (e.g., entry time);
    • if you avail yourself of Acorn Services or submit a technical support case, your activity with Acorn to interact with and take part in these services;
    • your image and/or voice, such as for phone/video call recordings (for training, quality assurance and administration purposes), if you attend an Acorn event (e.g., CCTV), post an image/recording to an Acorn Site (e.g., add a profile photo to a review or profile) or you otherwise send a recording/image to Acorn;
    • information from otherwise engaging/interacting with you, such as your feedback to us through our Services and responses to any promotional or survey communications; and/or
    We may also collect Personal Data about you from third parties, such as vendors (e.g., web analytics tools, data enrichment providers) and Acorn partners (e.g., where your contact details are provided to enable delivery of Acorn software, for customer success purposes and/or in relation to maintenance/support, including renewal and/or cancellation of same). We also maintain social media pages and may collect Personal Data from you when you interact with these or communicate with us through our social media pages.
  3. USE OF PERSONAL DATADepending on your relationship with Acorn, we may use your Personal Data for different purposes. Where required by applicable law in relation to the particular use, we will obtain your consent to collect and use your Personal Data. Otherwise, we will rely on another legal basis, such as in connection with a contract or for our legitimate interests, as set out below.
    • Perform a contract: We may process your Personal Data in connection with a contract with you or your organization, such as to process relevant payments, deliver (customer) or receive (vendor) products/services.
    • Operate our Services: We may use your Personal Data to provide our Services, content, and offerings (e.g., downloads, registrations for accounts or profiles, such as an Acorn Account), including necessary functionality, content customization (e.g., based on what we think will interest you), and functionality to enhance ease of use (e.g., make the Services easier for you to use by not making you enter information more than once, etc.). Unless such processing is in connection with a contract or our legitimate interests, it will be on the basis of your consent.
    • Improve our Services: We process your interactions with our Services, content and offerings (e.g., Acorn support) to assess and improve these and other user experiences, such as by use of cookies (see section 6 below). This data is typically aggregated unless Personal Data is required for the particular processing operation. We process your Personal Data for this purpose for our legitimate interests of maintaining and improving our Services and providing tailored content, or where required by law, on the basis of your consent.
    • Manage contact requests: We may use your Personal Data to reply to contact initiated by you, such as through a webform, chatbot, survey responses or Acorn support. We process your Personal Data for these purpose for our legitimate interest in replying to/fulfilling your request, collecting survey responses and to carry out our contractual obligations under the applicable terms (e.g., providing Acorn support).
    • Other communications: We may use your Personal Data to otherwise communicate with you to manage our relationship with you/your organization, such as to manage our offerings, for customer success purposes, to contact you regarding updates to our offerings you may be interested in, and to run surveys. Such processing will be to fulfil our contractual obligations, where necessary for our legitimate interests or, where legally required, with your consent.
    • Billing: We may use your personal data for billing, collection, and protection of our property and legal rights.
    • Call recording: We may record phone or video calls (e.g., Zoom) for training, quality assurance, the functionality of programs, functionality, or features you have selected, and/or administration purposes. We process this Personal Data on the basis of our legitimate interests however, if required under applicable law, we will obtain your consent or give you the option to object to the call being recorded.
    • Marketing: We may use your Personal Data to contact you for marketing purposes, such as to alert you to product upgrades, special offers, updated information/services from Acorn, and to contact you (e.g., by phone or email) regarding your interest in our offerings and/or invite you to Acorn events. Such contact will be on the basis of legitimate interest or, where legally required, on the basis of your consent. To opt-out of marketing contact, please unsubscribe here support@Acorn.io.
    • Events: We may process your Personal Data to operate Acorn events, including training/education related activities, in-person and online, that you have selected to attend. Such processing will be on the basis of our legitimate interests or to perform a contract with you under the applicable terms of service.
    • Complicance and Security: We process your Personal Data to comply with our legal obligations and to ensure compliant use/security, such as to ensure the use of our Services, content and offerings in compliance with our terms and/or to ensure their security, to cooperate with courts, regulators or other government authorities to the extent processing/disclosure of Personal Data is required under applicable law, where it is necessary to protect our legal rights or those of others, or for other compliance purposes such as auditing, investigations and responding to legal processes or lawful requests. Where we process health related data for Covid-19 related reasons or to accommodate a reasonable adjustment for a disability, we will only do so to carry out our legal obligations relating to health and safety, under applicable law.
    • Professional advisers: In individual instances, we may share your Personal Data with professional advisers acting as service providers, processors, or joint controllers – including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance and accounting services, and to the extent we are legally obliged to share or have a legitimate interest in sharing your Personal Data.
    • Corporate Transactions: Third parties involved in a corporate transaction: If we are involved in a merger, reorganization, dissolution or other fundamental corporate change, or sell a website or business unit, or if all or a portion of our business, assets or stock are acquired by a third party. In accordance with applicable laws, we will use reasonable efforts to notify you of any transfer of Personal Data to an unaffiliated third party.
    • Combining Personal Data: We may also combine Personal Data we hold about you. For example, we may combine your contact information with your usage data relating to our offerings and our Services for the purposes above, such as to improve our Services and our offerings, as well as to create more tailored experiences by providing content that may be of interest to you. We may also use your Personal Data to fulfil any other purposes disclosed to you at the time of collection or as otherwise required/permitted by applicable law.
  4. SHARING PERSONAL DATAAcorn may share Personal Data for various purposes, such as:
    • within the group of Acorn companies to operate our business and provide our Sites, products and Services;
    • with authorized Acorn vendors, advisors and contractors providing services on our behalf (such as a technology or professional service providers) to operate our business, Sites, products and Services;
    • if you register for or attend an Acorn event, Acorn may share participant information (e.g., your name, organization, work email) with other participants, organizers or hosts of the same event in order to facilitate the event and the subsequent exchange of ideas. Acorn may also share your contact details with event sponsors where you have consented, e.g., through registration, to these sponsors contacting you regarding their own offerings. Your contact details may also be used by other hosts of the same event, such as to send marketing material, according to their privacy notices provided to you;
    • sharing with non-Acorn companies or entities where authorized or required by law. This can happen when we: (i) comply with court orders, subpoenas, and lawful discovery requests, and as otherwise authorized or required by law; (ii) detect and prevent fraud; (iii) provide or obtain information related to payment for your service, (iv) route your calls or other communications, (v) defend and enforce our legal rights.
    • with automotive Advisors and their employers who may market or sell products to you (e.g., auto dealerships).
    Artificial Intelligence Disclosure: If the Services utilize APIs to access user data from third-party sources (e.g., Google Workspace), we will not use or share that third-party-sourced data for any artificial intelligence model training or evaluation purposes. We will only use data from such APIs for the purpose of providing and improving the Services. Additionally, your personal information will never be transferred, delivered, or made available to or otherwise used to train a generative AI product.Acorn will only share Personal Data to the extent needed to perform the relevant use and will take such steps as are necessary to safeguard Personal Data. For example, our vendors, advisors and contractors are required to keep such Personal Data confidential and not to use it other than for the purposes intended. Acorn partners are obliged to comply with the privacy rules set out in their agreement with Acorn. Acorn does not sell or rent Personal Data to third parties.Acorn may also disclose Personal Data to comply with legal requirements, such as in relation to legal proceedings or investigations by governmental or law enforcement agencies (including national security agencies), or to meet tax or other reporting requirements, including to (a) protect and defend the rights or property of Acorn, including the defense and management of legal claims and investigations, (b) act in urgent circumstances to protect the personal safety of users our Services, our Acorn team members, or the public, (c) as part of a merger or change in corporate ownership or control, and/or (d) as otherwise permitted or required by applicable law.
  5. LEGAL BASIS FOR PROCESSINGIf the legal basis for the processing is your consent, you have the right to withdraw at any time your consent to the processing, without this affecting the lawfulness of previous processing under your consent, until the date of your withdrawal. This might lead, however, to your inability to interact with the Services.
  6. COOKIES AND SIMILAR TECHNOLOGIESAs is true of most websites, when you visit our Sites, cookies will be placed on your device (computer, mobile or tablet). A “cookie” is a small text file that is placed on your device by websites you visit. Some of the cookies we use are strictly necessary to operate our Sites. Others relate to the Site’s performance, functionality and/or to advertising. Information relating to a cookie or similar technology may include identifiers such as IP address, and information like general location, browser type and language, and internet activity such as timestamps. Acorn uses the following types of cookies and similar technologies on our Sites:Strictly Necessary: These cookies enable the Sites to function correctly and deliver the Services and products you have requested. These cookies do not gather information about you that could be used for marketing or remembering other websites you have visited on the internet.Functional: These cookies do things like remember your preferred language, understand your preferences and associate users to forms submitted to enable pre-completion of subsequent forms as well as improve and customize your experience on our Sites.Performance: We use third-party analytics tools to help us analyze how our Sites and other electronic mediums are used, such as allowing us to compile reports on website activity, providing us other services relating to website activity and internet usage and whether email communications are opened or left unread.Advertising: These cookies may be set on our Sites by our advertising partners. They may be used to build a profile of your interests and/or show you relevant adverts on other sites. If you wish to not have your online information used for this purpose you can also visit resources such as https://optout.networkadvertising.org and/or https://www.youronlinechoices.eu (please note these and similar resources do not prevent you from being served ads as you will continue to receive generic ads).Cookies can be session-based (which disappear once you close your device or browser) or persistent (which remain on your device afterwards). Acorn may also rely on cookies or similar technology operating on other websites, for example to display our adverts to you. You can generally disable the use of cookies by changing your browser settings. You may also adjust your browser settings, however if you choose to not have your browser accept cookies from the Acorn Sites, you will not be able to experience a personalized visit and it may limit your ability to use some features on our Sites. For more information about cookies, visit https://www.aboutcookies.org. We may also use pixels, web beacons and similar technologies on our Sites and in emails, for example in a marketing email that notifies us if you click on a link in the email.
  7. PROTECTIONS OF PERSONAL DATAAcorn will retain and process Personal Data for a period of time consistent with the purpose of collection (see section 3 above) and/or as long as necessary to fulfil our legal obligations. We determine the applicable retention period by taking into account the (i) amount, nature and sensitivity of the Personal Data, (i) relevant use, including whether we can achieve the use through other means (e.g., by instead using deidentified data); (iii) potential risk of harm from unauthorized use or disclosure of the Personal Data, and (iv) applicable legal requirements (e.g., statutes of limitation).
  8. HOW LONG WE RETAIN PERSONAL DATAAcorn will retain and process Personal Data for a period of time consistent with the purpose of collection (see section 3 above) and/or as long as necessary to fulfil our legal obligations. We determine the applicable retention period by taking into account the (i) amount, nature and sensitivity of the Personal Data, (i) relevant use, including whether we can achieve the use through other means (e.g., by instead using deidentified data); (iii) potential risk of harm from unauthorized use or disclosure of the Personal Data, and (iv) applicable legal requirements (e.g., statutes of limitation).
  9. CHILDREN’S PRIVACYWe don’t knowingly collect personal information from anyone under 18. We also won’t contact a child under 18 for marketing purposes without parental consent. Acorn Services are intended for adult use and not for use by minors.
  10. YOUR RIGHTS AND CONTROLLING YOUR PERSONAL INFORMATIONIf you are an individual in the European Union, the United Kingdom, or Switzerland, you have the following rights, pursuant to the privacy law applicable to Acorn:
    • to request access to your personal data and request means to ensure that your personal data is correct and up-to-date;
    • to request rectification of your personal data;
    • to request erasure of your personal data;
    • If you have an account with obot.ai, you can correct, update or delete your personal data in your obot.ai account. If you want to exercise your right to have your personal data erased from obot.ai records, please submit a request support@acorn.io;
    • to request data portability to another data controller, if you have provided your personal data in a structured, commonly used and machine-readable format and this has been processed by Acorn based on your consent or based on a contract executed with you;
    • to object to the processing of your personal data (including objection to profiling) if Acorn processes your personal data based on legitimate interest;
    • the right to lodge a complaint with a supervisory authority.
    If you have declared your consent regarding certain collecting, processing and use of your personal data, you can revoke this consent at any time with future effect. Furthermore, you can object to the use of your personal data for marketing purposes without incurring any costs other than the transmission costs in accordance with the basic tariffs and without this affecting the use of the Services you have contracted. For example, if you have given your consent to Acorn in this respect, you may opt out of receiving marketing communications from us by using the unsubscribe link within each email, or by contacting us and requesting that you are removed from our marketing email list or registration database.Also, if you are an individual outside the European Union, the United Kingdom, or Switzerland, Acorn provides you with means to ensure that your personal data is correct and up-to-date. You can access your personal data by contacting Acorn. You can also update your personal data in your obot.ai account. You are entitled to request the correction, update, restriction and deletion of your personal data under the conditions mentioned in this Privacy Policy. You have the right to object at any time, based on legitimate grounds, regarding the processing of your personal data by Acorn.Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example providing user support), we will not deny you goods or services and/or charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, or provide you with a different level or quality of goods or services.Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.
  11. CONTACT OR COMPLAINT INFORMATIONAcorn strives to resolve complaints about your privacy and our collection or use of your personal information. If you have a complaint please write to support@acorn.io
  12. CHANGES TO THIS NOTICEAcorn reserves the right to modify or update this Notice from time to time to reflect changes in technology, our practices, law and other factors impacting the collection/use of Personal Data. You are encouraged to regularly check this Notice for any updates. We may also collect, use and disclose Personal Data for other purposes otherwise disclosed to you at the time of collection/processing in a supplementary notice.Last updated: April 22, 2025